Fewer Vikings and Twins fans say their team is headed the right way

From December 2024 to September 2025, the share of Vikings fans who say their team is headed in the right direction fell from 95% to 72%, and the share of Twins fans fell from 65% to 44%. The share also fell among Wild fans, from 92% to 85%. The share rose among Timberwolves fans, from 83% to 91%, and among Aurora FC fans, from 84% to 93%. It moved from 87% to 90% among Frost and United FC fans and held steady among Lynx fans, from 94% to 92%. Each round of the survey reaches a different sample of Minnesotans, so these are separate readings taken months apart, not the same people changing their minds.

Right-direction ratings over time, by Minnesota pro team

Frost

Dec ’24
right direction87%
May ’25
right direction94%
Sep ’25
right direction90%

Timberwolves

Dec ’24
right direction83%
May ’25
right direction93%
Sep ’25
right direction91%

Lynx

Dec ’24
right direction94%
May ’25
right direction91%
Sep ’25
right direction92%

Aurora FC

Dec ’24
right direction84%
May ’25
right direction90%
Sep ’25
right direction93%

United FC

Dec ’24
right direction87%
May ’25
right direction89%
Sep ’25
right direction90%

Vikings

Dec ’24
right direction95%
May ’25
right direction88%
Sep ’25
right direction72%

Wild

Dec ’24
right direction92%
May ’25
right direction85%
Sep ’25
right direction85%

Twins

Dec ’24
right direction65%
May ’25
right direction78%
Sep ’25
right direction44%

Results for each team include only responses from those who identify as a fan of that team.

In the September 2025 survey, base sizes range from 190 (Aurora FC) to 682 (Vikings). These bases apply only to the right-direction ranking, which is asked of each team's fans. The fan-share and ownership rankings use the full sample.

Source: Lumaris Research, Minnesota Community Survey of 1,477 adults (Dec. 4, 2024 to Jan. 20, 2025); 1,424 adults (May 9 to Aug. 30, 2025); and 1,172 adults (Sept. 25 to Nov. 6, 2025). Margin of error: ±3.4 pp (December 2024); ±3.5 pp (May 2025); ±3.9 pp (September 2025). All at 95% confidence level. Margins are wider for subgroups.

Survey methods