About half of Minnesotans who shop at Aldi at least monthly are extremely satisfied

At the five other chains measured, about 25% to 33% of each chain's monthly shoppers report being extremely satisfied.

Minnesota grocery chains ranked by the share of shoppers who are extremely satisfied

How satisfied are you with your shopping experience at…

Aldi
Extremely satisfied51%
Somewhat satisfied40%
Neither satisfied nor dissatisfied6%
Somewhat dissatisfied2%
Extremely dissatisfied0%
Hy-Vee
Extremely satisfied33%
Somewhat satisfied46%
Neither satisfied nor dissatisfied13%
Somewhat dissatisfied6%
Extremely dissatisfied2%
Lunds & Byerlys
Extremely satisfied33%
Somewhat satisfied47%
Neither satisfied nor dissatisfied16%
Somewhat dissatisfied4%
Extremely dissatisfied0%
Target
Extremely satisfied30%
Somewhat satisfied46%
Neither satisfied nor dissatisfied16%
Somewhat dissatisfied6%
Extremely dissatisfied1%
Walmart
Extremely satisfied25%
Somewhat satisfied48%
Neither satisfied nor dissatisfied18%
Somewhat dissatisfied9%
Extremely dissatisfied1%
Cub Foods
Extremely satisfied25%
Somewhat satisfied44%
Neither satisfied nor dissatisfied20%
Somewhat dissatisfied8%
Extremely dissatisfied2%

Refused responses not shown.

Source: Lumaris Research, Minnesota Community Survey of 1,424 adults, May 9 to Aug. 30, 2025. Refused responses not shown.

Margin of error is ±3.47 pp at 95% confidence level.

Each bar shows the two satisfied ratings a chain received, and the ranking uses only the top rating, "extremely satisfied." Each chain's satisfaction is rated only by the people who shop there at least once a month, so every bar is based on a smaller group than the full survey. Margins of error are wider than the survey-wide margin above, especially for chains with fewer shoppers.

Survey methods