More Minnesotans view Mayo Clinic very favorably than any other brand; UnitedHealth Group ranks last
Nearly half of Minnesotans, 47%, view Mayo Clinic very favorably, the highest share of any brand and well ahead of the next, Menards at 32%.
UnitedHealth Group sits far at the bottom: just 4% view it very favorably, the only brand in single digits.
Minnesota brands ranked by very-favorable ratings
Share of Minnesotans who view each brand favorably. Brands are ranked by the very favorable share alone.
Mayo Clinic| Very favorable | 47% |
|---|
| Mostly favorable | 41% |
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| Mostly unfavorable | 5% |
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| Very unfavorable | 4% |
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Menards| Very favorable | 32% |
|---|
| Mostly favorable | 58% |
|---|
| Mostly unfavorable | 5% |
|---|
| Very unfavorable | 4% |
|---|
University of Minnesota| Very favorable | 26% |
|---|
| Mostly favorable | 57% |
|---|
| Mostly unfavorable | 10% |
|---|
| Very unfavorable | 5% |
|---|
Land O'Lakes| Very favorable | 26% |
|---|
| Mostly favorable | 61% |
|---|
| Mostly unfavorable | 6% |
|---|
| Very unfavorable | 3% |
|---|
Caribou Coffee| Very favorable | 21% |
|---|
| Mostly favorable | 48% |
|---|
| Mostly unfavorable | 16% |
|---|
| Very unfavorable | 9% |
|---|
Target| Very favorable | 21% |
|---|
| Mostly favorable | 52% |
|---|
| Mostly unfavorable | 17% |
|---|
| Very unfavorable | 9% |
|---|
General Mills| Very favorable | 20% |
|---|
| Mostly favorable | 60% |
|---|
| Mostly unfavorable | 12% |
|---|
| Very unfavorable | 4% |
|---|
Fairview Health Services| Very favorable | 19% |
|---|
| Mostly favorable | 54% |
|---|
| Mostly unfavorable | 15% |
|---|
| Very unfavorable | 5% |
|---|
3M| Very favorable | 19% |
|---|
| Mostly favorable | 59% |
|---|
| Mostly unfavorable | 11% |
|---|
| Very unfavorable | 5% |
|---|
Hormel Foods| Very favorable | 17% |
|---|
| Mostly favorable | 59% |
|---|
| Mostly unfavorable | 13% |
|---|
| Very unfavorable | 5% |
|---|
Walmart| Very favorable | 17% |
|---|
| Mostly favorable | 50% |
|---|
| Mostly unfavorable | 21% |
|---|
| Very unfavorable | 11% |
|---|
Cub Foods| Very favorable | 16% |
|---|
| Mostly favorable | 63% |
|---|
| Mostly unfavorable | 13% |
|---|
| Very unfavorable | 5% |
|---|
Allina Health System| Very favorable | 13% |
|---|
| Mostly favorable | 55% |
|---|
| Mostly unfavorable | 16% |
|---|
| Very unfavorable | 5% |
|---|
Health Partners| Very favorable | 13% |
|---|
| Mostly favorable | 54% |
|---|
| Mostly unfavorable | 17% |
|---|
| Very unfavorable | 7% |
|---|
Best Buy| Very favorable | 12% |
|---|
| Mostly favorable | 61% |
|---|
| Mostly unfavorable | 16% |
|---|
| Very unfavorable | 7% |
|---|
UnitedHealth Group| Very favorable | 4% |
|---|
| Mostly favorable | 38% |
|---|
| Mostly unfavorable | 28% |
|---|
| Very unfavorable | 22% |
|---|
Refused responses not shown.
Source: Lumaris Research, Minnesota Community Survey of 1,424 adults, May 9 to Aug. 30, 2025. Refused responses not shown.
Margin of error is ±3.47 pp at 95% confidence level.
Each brand's favorability is based on a subset of respondents, about 660 per brand rather than the full survey, so the margin of error for each brand is wider than the survey-wide margin above.
Survey methods